An effective marketing cover letter should convey your benefits as an employee to a company based on its needs for the marketing position and your ability to fill them better than anyone else.
The Attention-Getting Introduction
Your first priority in an effective marketing cover letter is to grab the attention of your audience with a concise benefit statement, in the same way a company would when it markets to its customers. In this case, your audience is the hiring manager or committee. An example would be: "My experience as a high level marketing manager is a great match for your needs as outlined in your job description."
Sell What the Company Needs
A major mistake people make in cover letters is failing to sell to the benefits the company seeks in its job description. An effective marketing letter addresses how your major benefits as an employee are the best match for the needs of the position. You might say: "The experience I gained developing marketing campaigns in Japan would help me grow your customer base in Asia."
Communicate in the Closing
A common approach of closing a cover letter is with a statement like "I look forward to hearing from you." A more effective marketing communication is: "I will call you early next week to see when we can get together to discuss your company's needs in greater detail." This demonstrates your interest in the company and shows your confidence in what you have to offer.
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