Definition of a job advertisement

Written by natalie baker | 13/05/2017
Definition of a job advertisement
Job advertisements can be found online and in newspapers. (vacancy image by Keith Frith from

A job advertisement is placed when a vacancy arises within a company or organisation. Job advertisements can be found in newspapers, online and on notice boards at companies and colleges. A job advertisement should focus on the person a company is trying to attract and the details of the job vacancy, according to

Key Information

The language used in a job advertisement should be simple and sentences short and direct. Bullet points are a useful format to list details like salary, location, start date, role, purpose and experience required.

Attracting Interest reports that the job can be compared to a product, while the readers of the advert are like potential customers. A job advertisement serves to attract readers and communicate important information quickly and clearly. A poorly written job advertisement may attract a poor calibre of candidates.


A job advertisement should not use overly-technical descriptions and should address a reader directly. In addition, the information presented given should be vital and digestible. Although a company logo should be present, it should not dominate the advertisement.

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