Store Director Job Description

Written by jenna gerlach
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Store Director Job Description
Store directors make sure sales targets are met and exceeded. (office manager image by Mat Hayward from

An executive position similar to a sales or general store manager, the store director oversees both administrative and daily operations of a sales-driven company.


Store directors supervise the department managers, assistant managers and general staff. They maintain inventory, determine sales and advertising strategies, provide excellent customer service, execute merchandising programs, and ensure safety and security standards are upheld. Store directors are also in charge of hiring, training and firing store employees.


Store directors work in a variety of retail, grocery and sales environments.

Skill Requirements

Store directors must have excellent communication skills, be able to command authority and possess strong bookkeeping, computer and mathematical abilities. Decision-making and reasoning skills are also of utmost importance.


Education requirements vary depending on the type of establishment, but generally, a high school diploma or its equivalent is recommended. Store directors should have previous managerial or executive experience and must have worked in retail, grocery or sales environments for a minimum of two years.


A store director can expect to make anywhere from £35,100 to £68,900 annually, according to May 2008 data from the Bureau of Labor Statistics. Salaries depend upon previous professional experience and the type of business in which the director is employed.

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