Marketing and sales departments often work together closely to monitor and manage public relations, product advertising, pricing and creative campaigns. Sales and marketing assistants are required to provide help on a variety of projects, from direct customer assistance to graphic design to monitoring sales numbers and return on investment.
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Most sales and marketing assistants are required to assist staff with administrative duties. These include office supply ordering, filing, answering phones, project-based work and clerical assistance. Assistants may be asked to help with billing and to follow up with customer orders.
Sales and marketing requires extensive research into target market demographics, consumer spending patterns and competitors. Assistants are often tasked with compiling reports of vetted data, organised in charts and graphs that can be presented to senior-level staff, according to the International Association of Administrative Professionals.
Sales and marketing departments require staff to be highly creative problem solvers who can work under the pressure of deadlines. Assistants are often consulted about how to sell a particular product to a particular market and can be promoted for making suggestions that show results. The success of a sales and marketing department can be easily measured by profits; assistants often help track the success of particular campaigns with promotional codes.
Sales and marketing assistant positions are often considered entry-level, but it is beneficial to have experience working in the field through schooling or internships. While industrious high-school graduates can get these positions, it helps tremendously to have a college degree in a related field, according to the website HR Management.
Creativity and an ability to communicate well are the most essential skills for a sales and marketing assistant, according to the website Total Jobs. The site also recommends having good product awareness, organizational skills, and strong IT skills. Good writing and typing skills are also useful, as is an ability to multitask.
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