When companies cannot find any more domestic customers to buy products and services, one option is to look overseas for foreign customers. However, in order to succeed in this goal, the company must figure out which companies would be interested in their products and they must also understand the foreign culture well enough to effectively market to it. Export sales managers are responsible for overseeing the marketing and selling of goods and services to foreign countries.
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The export sales manager must study the market of foreign countries and must determine which countries are the most likely to sell particular products. They must then travel to those companies and negotiate deals with vendors who are interested in selling foreign products. Sometimes, the sales manager plays a role in training sales representatives in foreign countries on how to demonstrate the products sold by the company that the export sales manager works for. Other times, this sales manager is responsible for assisting the foreign country in advertising and raising awareness of the new products. Many of these export sales managers also train sales representatives who will travel overseas to market products for the company.
Plenty of international travel is needed for the export sales manager since this manager must often travel to meet with potential vendors. According to the Bureau of Labor Statistics, the majority of export sales managers work 40 hours a week.
Many export sales managers have educational backgrounds in marketing, while other export sales managers have an educational background in a foreign language or in a field related to the products sold by this manager’s company. Other export sales managers get work by demonstrating that they have previous work experience that leaves them qualified for the position. One factor that export sales managers must consider is the import laws of the countries that the export sales manager is interested in marketing products to. The export sales managers must have unusually good interpersonal skills and communication skills so that they can explain ideas to individuals who might not speak English as a native language. Speaking a foreign language proficiently can help export sales managers communicate with foreign vendors, according to Matteson Partners.
Between 2008 and 2018, the need for sales managers is expected to grow by 15 per cent, which is faster than average across various industries, according to the Bureau of Labor Statistics. Export sales managers are highly needed because many international countries are developing economically, which creates a need for foreign products.
The income of the sales manager is often highly dependent on the number of sales that the sales manager is able to make. The median hourly wages for sales managers in 2009 were £62,913, according to the Bureau of Labor Statistics. The highest 10 per cent earned more than £91,929, while the lowest 10 per cent earned less than £30,979.
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