Many of the most famous singers and bands had humble beginnings playing music for little money at obscure music venues. What often brings these obscure stars fame and fortune is the persistent marketing that they receive from music promoters who discover them and attempt to promote their music.
Music promoters find musicians who have the potential to be popular and then attempt to market these musicians. Marketing begins by finding locations where these musicians can perform, selling tickets and then performing all other tasks needed in order to get the performance completed. These promoters also act as consultants for musicians who are already established and help them release music, promote tours and foster a public image that appeals to consumers. These music promoters must also find these musical artists record companies that are willing to market and sell their music.
Music promoters must travel extensively in order to find singers, bands and musicians who have talent. Locations that music promoters most frequently scout are restaurants, bars and clubs that have open mike nights. There is a lot of pressure placed on music promoters because their success is dependent on the ability to find musical talent that will achieve popularity.
Many music promoters start off working for record companies and then demonstrate a strong knowledge of the music industry. Music promoters must have strong interpersonal skills since they must develop contacts within the music industry including the owners of venues where musicians perform, music producers and various other organisations and individuals. These music promoters must also be able to convince musicians that they can get them exposure. Music promoters must also have a good understanding of trends in the music industry and must also have a good ear for music. Organizational skills are needed since music promoters are often managing several tasks simultaneously.
The arts and entertainment industry, including the music industry, is expected to grow by 15 per cent between 2008 and 2018. The music industry is very competitive, since many individuals want to have the fame and prestige that comes with working in the music industry. Some music promoters end up starting their own music companies.
The median weekly earnings for those in the entertainment industry were £230. In Great Britain, the average yearly earnings in pounds for beginning music promoters range from £8,000 to £10,000. Successful music promoters can earn over £100,000.