Communication is vital for a business to be successful. Communication delivers thoughts and ideas for the purpose of improving systems, organizational flow and a company’s organizational culture. Communication in business manifests in verbal and nonverbal ways. Oral (verbal) communication is the use of spoken words to send and receive messages. In business, the words used to verbally communicate are important because they can either help strengthen the message through the use of words that accurately portray the message, or distort it through the use of jargon or inappropriate words.
Oral communication in business has a variety of purposes. The communication of information is one purpose of oral communication, and may include informing employees of company-related issues, training new hires, speaking to the general public and maintaining business to business relationships. Persuasion through marketing and advertising is another purpose of oral communication in business. It is used to show a group of people a need and provide a solution to that need.
Oral communication benefits businesses by providing them an outlet through which to explain to and instruct employees. It can also be used to provide clear direction, affirmation and the ability for leadership to uphold company policy and mission. Through verbal communication, leaders are able to immediately and personally address issues when people deviate from company policy. Some common examples of business-related oral communication include meetings, interpersonal confrontation, mass voice mail messages, and feedback sessions, such as focus groups, where management and employees are able to orally discuss the business' strengths and weaknesses.
Oral communication is seen in presentation, meeting, interpersonal and organizational formats. Presentations use a combination of oral communication and visual aides to introduce a new product, service or policy. Meetings are scheduled group gatherings where the leader orally communicates with co-workers, subordinates or potential clients. Interpersonal oral communication is seen in one-on-one meetings, managerial coaching and the provision of an encouraging word to an employee. Organizational oral communication may be used via voicemail, a company podcast or training session.
Oral communication in business should be assessed often to ensure its effectiveness and productivity. Too much oral communication can distract employees from accomplishing their daily tasks and too little oral communication can send the message that leadership doesn’t care about the employees. Using a communication consultant to assess and provide feedback is a way to obtain an objective viewpoint.
Public oral communication in business should be reviewed and delivered with caution. Public communication is delivered to the masses, with each individual hailing from a different walk of life, worldview and perceptions. Public oral communication in business must remain generic and unbiased.
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