An event marketing assistant falls into the category of marketing assistant who specialises in events. Whether working for a large company or a small agency, an event marketing assistant should be educated and experienced in both the business and event planning industries. Her role is to assist the events manager or director, who is typically the lead event planner, or the person in charge of publicity for the event.
A marketing assistant's job encompasses the implementation of marketing strategies for his company. More specifically, an event marketing assistant is charged with the implementation of any and all action plans developed by the marketing director, as they pertain to the specific event or group of events being planned. As an assistant, his role is specifically to support, facilitate and manage the event plans.
An event marketing assistant is tasked with the role of completing event marketing projects, including distributing invitations, running attendance reports, evaluating marketing efforts as well as conducting the background research required for the implementation of a successful event.
The marketing director typically determines an assistant's responsibilities, including writing marketing materials, such as press releases; assisting in data collection; aiding in multiple duties related to the event; and developing and producing media kits for all necessary media outlets. In addition, the event marketing assistant coordinates small events inside the business, such as client visits, corporate hospitality and meetings.
An event marketing assistant must have the ability to multi-task, knowledge of underlying marketing principles, effective writing skills and presentation and social skills. In addition, she must be extremely organised, understand the particular industry, and have the ability to maintain composure and performance in an extremely stressful environment.
Event marketing assistants are usually required to have a graduate degree in either business, marketing or event management. If this education is not available, the equivalent in professional experience is needed.