A regional manager oversees an entire district for a company. Regional managers work in a wide variety of industries, mainly sales, and hold company-critical positions. Many work for companies with several branches and are responsible for running the branches in their area. Regional managers often appoint managers at each location and typically approve of the hiring of other employees as well.
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Regional managers are in charge of sales for companies in the retail, automotive, food and many other industries. No matter what industry they're in, all regional managers aim to increase profits while making sure employees work as a team and understand the company’s mission. Regional managers sometimes set different policies and guidelines for different locations by considering a variety of factors that are unique to each location. They also make sure shelves are stocked with inventory and that each location remains within its budget.
Regional managers in every industry must approach their jobs with confidence and energy. They need to possess excellent communication and leadership skills, finding ways to motivate employees while attempting to keep morale high and turnover low. They have to be highly organised in managing their various locations. Most regional managers also need to have sales and marketing skills, as well as be knowledgeable in computers and other forms of technology. Regional managers should be driven with a positive attitude, placing a high value on customer service.
Educational requirements vary by industry, although most companies favour applicants with a bachelor’s degree, particularly when it comes to advancement opportunities. Regional managers in every industry would be wise to take courses in subjects such as business, math, communications, management, administration and economics.
Opportunities for regional managers are likely to fluctuate considerably by industry. For instance, according to the U.S. Bureau of Labor Statistics (BLS), jobs for sales managers are expected to grow by 15 per cent between 2008 and 2018, while those for marketing managers are projected to increase by 12 per cent. Meanwhile, the BLS estimates that jobs in the auto industry are expected to decrease by 6 per cent during the next decade, which will likely impact regional managers in that field.
Salaries for regional managers are most often reflective of their experience, industry and performance. Many receive commissions on top of a base salary. Often, the earnings of regional managers are based on their performance. According to PayScale.com, regional managers earned anywhere from £38,350 to more than £50,375 per year in May 2010.
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