The role of a car sales executive is to sell new and used cars to prospective customers. A car sales executive is expected to be knowledgeable about the cars available and must also establish a customer's needs. Executives can be employed by dealers that sell cars by a specific manufacturer or by used car centres that sell a variety of secondhand cars.
Many car sales workers have some formal education beyond school. Although there are no formal entry requirements for a career as a car sales executive, many possess GCSE and A levels. Experience in sales, gained through an internship or previous work experience, is advantageous to gaining entry into the profession. New car sales workers are usually offered on-the-job training in the form of shadowing more experienced sales executives.
Car sales executives must be professional, have a sharp personal appearance and be excellent communicators. The role involves determining a customer's needs and being able to offer advice, guidance and vehicle knowledge. Car sales executives should be knowledgeable about the cars available and be able to explain and demonstrate car features in a professional and clear manner.
Car sales executives work both indoors and outdoors depending on the type of dealer they are employed by. Day-to-day car sales executives speak to customers, close sales, explain car features both in the garage and on test drives. The role of the car sales executive is to identify a customer's needs and budget and sell him the appropriate car. It is, therefore, important that a car sales executive is comfortable in both negotiating and persuading customers.
According to the National Careers Service, as of 2014 new car sales executive entrants earn between £10,000 and £13,000 a year. More experienced staff can earn a basic salary of £14,000 to £17,000. The top earners can make more than £35,000 a year.
Because of the durability of modern cars, the emergence of new car dealers is likely to decline with consumers keeping cars for a longer period of time. Employment opportunities are most favourable for those with retail and sales experience and those who hold a degree.