A marketing operations manager organises, plans and directs the marketing plan of an organisation. He strives to streamline the marketing procedures and seeks to improve the marketing processes while increasing the organisation revenues. He also aligns the marketing message of the company with the company's overall policies, goals and objectives.
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A marketing operations manager should have a bachelor's or graduate degree in business administration, business management, accounting, finance, economics, marketing, public relations, sales or communications.
A marketing operations manager comes up with an appropriate marketing program that will effectively reach clients. She works with employees within the organisation and other outside personnel to manage and promote the products and services of the company. She protects the company's brand(s). She organises and puts together all marketing assets of the business. She ensures that budgetary limits are maintained while still maintaining company objectives. She determines goods and services to be provided and the pricing mechanisms. She also carries out marketing research and sales forecasts within the industry. She manages the outsourcing and distribution of goods, determines goods to be sold on credit and amount of discount on products and services.
A marketing operations manager requires good judgment and decision making skills. He also needs good persuasive skills and communication skills. He should have an analytical mind. He should be able to operate Microsoft Office applications such as Excel and Access and be comfortable with internet research. He should understand basic principles of product placement, cost effectiveness, basic finance and mathematics. A marketing operations manager should have knowledge of production and processing.
It would be an advantage for the marketing operations manager to have public relations skills. She should have good business selling skills. This is demonstrated through good client management and the ability to get and deliver major contracts. Good management, administration and leadership skills are desirable to manage resources and employees. Good inductive and deductive reasoning is also important to process information and reach logical conclusions. She should be able to stay current on changes in the industry and in technology.
A marketing operations manager earns £27,300 to £81,250 a year, depending on the type of company he works for, the industry and his level of experience. It also depends on his level of education; master's graduates are highly paid. Bigger organisations usually pay more than smaller companies.
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