Kyäni is a multi-level marketing company (MLM) that produces nutritional supplements intended for consumers who have an interest in natural solutions to their health ailments. Kyäni produces their products using the "wonders of Alaska," including Alaskan blueberries and omega-3 fatty acids from wild Alaskan salmon. According to the official Kyäni website, the company's use of wild Alaskan blueberries creates a product that is "shaping and changing the lives of people all over the world."
Based in Idaho Falls, Idaho, Kyäni Inc. was founded in 2005 by current CEO Michael Breshears and Dick Powell. Both founders are from highly successful business backgrounds and together invested £195 million to get Kyäni started and ensure a long-term future for the company. Kyäni was officially introduced to the world when it was launched with a new corporate marketing team in 2007. Today, Kyäni products are sold in all 50 states as well as in Mexico, Europe and Asia.
Kyäni offers two types of products: liquid supplements and a gel capsule. Kyäni Sunrise is an antioxidant-rich drink composed of Alaskan blueberries and other nutrients. Kyäni Sunset is a soft gel capsule that contains omega-3 fatty acids from wild Alaskan salmon and Tocotrienols, or pure vitamin E. Kyäni Nitro FX is a liquid supplement derived from the juice of the noni plant.
Kyäni products are only available through Kyäni distributors and cannot be purchased in any other retail environment. Many Kyäni distributors have their own websites and they offer sales online. The Network Marketing Distribution model used by Kyäni is intended to introduce the products to consumers in a personal way rather than having the products sit on a shelf with no explanation as to what they are or how they work.
According to Kyäni's website, by incorporating the wild Alaskan blueberries, or "miracle berries," into their product, they are able to provide a nutritional supplement with higher levels of antioxidants, more disease-fighting power and more nutritional power than any other fruit or vegetable available. Kyäni claims that their products help promote healthy cholesterol levels, improve circulatory and cardiac health, promote a healthy immune system and help maintain, repair and defend cells.
Kyäni teaches distributors to use a 3x7 Forced Matrix. This matrix is similar to a pyramid scheme in that it encourages distributors to build a downline that increases with each consecutive level. For example, the first level requires recruiting three distributors. The second level requires each of the first three distributors to recruit three more distributors and so on until at least seven levels (2,187 distributors) are recruited. Each distributor is expected to purchase £65 worth of Kyäni products, and the distributor at the top of the matrix earns 3.5 per cent of sales made on all levels and 10 per cent of all personal sales.
The claims made by Kyäni for nutritional superiority and the ability to help reduce and prevent certain ailments are not backed by the U.S. Food and Drug Administration. Be sure to research products thoroughly to find what works best for you. While Kyäni's website promises the allure of numerous bonuses and incentives such as a "Drive your Dream Car" program to its distributors, many people lose money in multi-level marketing businesses.