A business account manager’s job description varies tremendously based on the company and the exact need of the business. A business account manager may work in marketing, sales, insurance, and many other types of businesses. Other names for this job include sales account manager, advertising account manager, strategic account manager and senior account manager.
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A business account manager works in advertising departments of corporations. His job involves planning and directing programs and policies in the advertising department. Managers also work closely with other members in the advertising department, developing strategies and techniques to make known the company name to the public, and to increase sales through creative advertising procedures.
Oftentimes, a business account manager works in the promotions division of the advertising department. The business account manager is responsible for creating and developing promotions activities, including contests and giveaways. This entails determining what the contests are, the prizes won and the rules of the contest.
Some business accounts managers work in public relations departments as part of the human resources team for a business. Their job is to create policies and procedures determining ways company policies are carried out. In this role, they are responsible for creating and maintaining a good image of the company for outsiders. Part of the public relations job, as an account manager, is developing fund-raising projects and managing them.
A business account manager also works for marketing and sales companies. In this case, an account manager is responsible for handling customer accounts. This includes travelling and meeting with current and prospective clients. Part of this job also includes maintaining good relations between the customer and the company, making the customer happy and earning revenue for the company.
A business account manager expects to make on average between £25,350 and £42,250, according to data from PayScale.com as of May 2010. Approximately half of the workers with this job are female. Most companies require at least one year or more of experience in a sales-related field for candidates aspiring to this job.
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