Technology seems to be in a state of constant evolution. New technologies are being developed all the time, and the impact this has had on the world of business communication is immeasurable. As technology continues to move forward, it is important to understand the significance of technology in the realm of business communication.
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As technology has progressed, it has vastly accelerated the speed of business communications. Instead of having to wait a week for a file to be delivered by mail, information can be instantaneously transferred via e-mail or file sharing programs. Orders for products and services can be placed and processed with an automated system online, allowing employees to spend time on other work instead of individualised order communications and for customers to get confirmation on their orders and payments right away.
Technology has greatly increased accessibility in business communication. Because of things like smart phones, e-mail, text messaging and instant messaging, information can be sent very quickly to anyone, anywhere. This has altered accessibility in a multitude of ways. People can work or communicate from anywhere and at any time. While this can expedite business communication, it can also cause work to be all encompassing, potentially having a negative impact personal lives.
Technology has made the world a lot smaller, especially in the context of business. People from different cultures interact on a frequent basis. Global partnerships have become much more feasible as things like video conferencing have facilitated meetings that cost much less to conduct than flying halfway across the world. This has also forced business communication to become more dynamic, as individuals from different cultures learn to accommodate for the cultural and communicative differences in their business relationships.
As technology partners with the Internet to connect people from all walks of life, business communication with the consumer has changed greatly. The advent of social networking sites have allowed companies to target demographics that are already interested in their products and services with advertisements. Moreover, active fan bases and groups have been developed to allow companies to actively communicate with their most loyal customers about company and product developments and potential special offers.
The relational aspect of business communications has been changed definitively by the evolution of technology. With e-mail, text messaging, social networking sites, and cell phones becoming more and more popular, face to face communication is become far less frequent. A side effect of this change has been a decreased emphasis on personal relationships with business contacts and clients by some companies. Moreover, even with companies that have not discounted the value of a strong business relationship, individuals are growing less socially adept because of the minimal amount of experience they've accumulated in face to face interaction.
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