A marketing administrator, or marketing manager, is someone who is in charge of promotions for a company or client. Nearly every industry employs a marketing administrator, who aims to make people aware of products and services. Marketing administrators do everything from coming up with specials on products to creating ideas for logos to invent catchy slogans to get the general public talking.
Marketing administrators work with members of advertising, sales, graphics and all other departments in an effort to help a company get noticed and stay profitable (or, in most cases, become even more profitable). They come up with marketing strategies, then put them into action by directing other staff members who build websites, send out public relations materials, design graphics and place advertising. Marketing administrators aim to put a positive spin on their company, all while keeping an eye on what is considered fashionable--as well as what the competition is doing.
Marketing administrators must be innovative and think outside the box. They must be willing to take risks and be prepared to quickly come up with a new campaign should one fail. They should be resilient, confident, energetic, extremely motivated, professional and maintain a positive approach to their job. Marketing administrators also must possess outstanding communication and leadership skills, as much of their position entails directing others and making sure everyone is on the same page.
Marketing administrators for both large corporations and small businesses almost always need a bachelor's degree. Some companies require a master's degree. Besides marketing, most administrators have taken courses related to advertising, computers, communications, promotions, public relations and even writing and graphic design. Since marketing administrators are some of the highest-paid workers in the country, many often spend years learning their trade at the lower levels.
Marketing administrators hold coveted jobs that typically make them among the highest earners in the country, giving them little reason to leave. That said, plenty of opportunities are expected to be available through 2018. According to the U.S. Bureau of Labor Statistics, jobs for marketing managers will increase by 13 per cent from 2008 to 2018, or about as fast as average for all occupations.
Marketing administrators normally make six-figure salaries, although much of it depends on industry and experience. Either way, the BLS reported that marketing managers earned a median annual wage of more than £70,200 in 2008. That makes them higher earners than managers of related fields, such as advertising, sales and public relations.