Spam, or junk mail, refers to any e-mail that a reader doesn't care to read. Generally speaking, spam comes from unknown senders who have, through one outlet or another, acquired mass amounts of e-mail addresses. These companies or individuals send out spam e-mails in an attempt to sell a product or sometimes even scam the recipient into giving them money. Unfortunately, there are times when a legitimate e-mail, from a non-spamming individual, ends up in the spam folder. There are several reasons why this happens, and a few quick ways to make sure it doesn't.
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Generic Email Addresses
Typically, spam e-mails come from free e-mail hosting sites such as Yahoo, Hotmail and Gmail. If your e-mail address is from a generic company, your e-mails are more likely to go to everyone's spam folder.
Not in Address Book or Safe List
Most Internet-savvy individuals keep their e-mail security on high, which means the only e-mails that will cross the threshold to their inbox are those that have been placed either in their contacts or on their safe list. If your e-mail address is not on one of those two lists, it will almost always end up in the spam folder. Ask your e-mail recipients to add your e-mail address to their safe list or contacts to avoid your e-mails ending up in the spam folder.
Over-Use of Capitalization and Punctuation
$&SPAM EMAILS **GENERALLY @#LOOK LIKE THIS!!! If your e-mail contains excessive capitalisation, punctuation and symbols, it may trigger the recipient's e-mail host that the incoming message is spam and send your e-mail straight to the spam folder.
Images Without Text
An e-mail may go to the spam folder if the only thing included in the body of the email is an image. To avoid this, include a typed message along with the image.
Getting Emails to Inbox Instead of Spam Folder
There are several ways to ensure an e-mail goes to the inbox instead of the spam folder. First, ask that individuals put your e-mail address on their safe list or their list of contacts. If you are a company sending out mass e-mails such as a newsletter, ask that subscribers opt-in to your e-mail list. Creating an e-mail account with a non-generic e-mail host is another great option. Avoiding overuse of symbols, capitalisation and image-only messages will also help to ensure your e-mail goes to the inbox of your recipients and not their spam folder.
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