Why does my email go to everyone's spam folder?

Written by lindsay maddox
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Why does my email go to everyone's spam folder?
Avoid having e-mails end up in everyone's spam folder. (e-mail image by arabesque from Fotolia.com)

Spam, or junk mail, refers to any e-mail that a reader doesn't care to read. Generally speaking, spam comes from unknown senders who have, through one outlet or another, acquired mass amounts of e-mail addresses. These companies or individuals send out spam e-mails in an attempt to sell a product or sometimes even scam the recipient into giving them money. Unfortunately, there are times when a legitimate e-mail, from a non-spamming individual, ends up in the spam folder. There are several reasons why this happens, and a few quick ways to make sure it doesn't.

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Generic Email Addresses

Typically, spam e-mails come from free e-mail hosting sites such as Yahoo, Hotmail and Gmail. If your e-mail address is from a generic company, your e-mails are more likely to go to everyone's spam folder.

Why does my email go to everyone's spam folder?
Spam is usually sent from generic e-mail addresses. (spam 3d sign image by onlinebewerbung.de from Fotolia.com)

Not in Address Book or Safe List

Most Internet-savvy individuals keep their e-mail security on high, which means the only e-mails that will cross the threshold to their inbox are those that have been placed either in their contacts or on their safe list. If your e-mail address is not on one of those two lists, it will almost always end up in the spam folder. Ask your e-mail recipients to add your e-mail address to their safe list or contacts to avoid your e-mails ending up in the spam folder.

Why does my email go to everyone's spam folder?
Most individuals keep their e-mail security on high to avoid spam. (e-mail alias image by Renata Osinska from Fotolia.com)

Over-Use of Capitalization and Punctuation

$&SPAM EMAILS **GENERALLY @#LOOK LIKE THIS!!! If your e-mail contains excessive capitalisation, punctuation and symbols, it may trigger the recipient's e-mail host that the incoming message is spam and send your e-mail straight to the spam folder.

Why does my email go to everyone's spam folder?
Excessive capitalisation and punctuation can flag your e-mail as spam. (lettres image by claude wolf from Fotolia.com)

Images Without Text

An e-mail may go to the spam folder if the only thing included in the body of the email is an image. To avoid this, include a typed message along with the image.

Why does my email go to everyone's spam folder?
E-mails that contain only an image can be flagged as spam. (paper clip icon. (with clipping path) image by Andrey Zyk from Fotolia.com)

Getting Emails to Inbox Instead of Spam Folder

There are several ways to ensure an e-mail goes to the inbox instead of the spam folder. First, ask that individuals put your e-mail address on their safe list or their list of contacts. If you are a company sending out mass e-mails such as a newsletter, ask that subscribers opt-in to your e-mail list. Creating an e-mail account with a non-generic e-mail host is another great option. Avoiding overuse of symbols, capitalisation and image-only messages will also help to ensure your e-mail goes to the inbox of your recipients and not their spam folder.

Why does my email go to everyone's spam folder?
Get e-mails to inbox instead of spam folder. (E-mail LCD display image by Alex Yeung from Fotolia.com)

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