The head of marketing handles promotions of a company and its brand. Marketing heads incorporate strategies to help sell products and services, using everything from graphics to catchy phrases to special deals to get the general public interested. Nearly all companies, particularly those that are successful, have someone who heads marketing.
Marketing heads promote their companies on a multitude of platforms. They oversee the design of websites, e-mail newsletters, brochures, signs and anything else that gets the word out about the company. They work in unison with advertising and sales managers, as well as upper management and the public relations department. Sometimes, marketing heads write press releases and arrange for the interviews of key company personnel with journalists. Most of the time, they oversee the graphics department to help create a positive image, and the accompanying artwork, for the company.
Marketing heads should be highly innovative and energetic. They need to work tirelessly to not only promote a company, but also to present it in a positive light. They must be confident, organised, adaptable and possess strong leadership skills. Marketing heads also need to be excellent communicators and remain aware of what is "trendy," often building their strategies around it. And in today's workforce, marketing heads must possess at least basic computer skills, and likely even need to be accomplished in that area.
The head of marketing must possess at least a bachelor's degree. Some are required to have master's degrees as well. They have important jobs that consist of years of training, as many are among the highest earners in their companies. Courses for aspiring marketing heads typically include communications, advertising, public relations, graphic design, media and computer studies. Before becoming a head of marketing, these individuals have often spent years working at the lower levels of the field, or perhaps in the advertising, sales or graphics departments.
Marketing managers are likely to see their opportunities increase for the foreseeable future. According to the U.S. Bureau of Labor Statistics, jobs for marketing managers will grow by 12 per cent from 2008 through 2018. That is about as fast as the national average for all professions.
Marketing heads earned a median salary of £70,577 per year in May 2008, according to the Bureau of Labor Statistics. Those in the computer systems design industry earned £83,115 per year, while those in the insurance industry made £67,086 per year.
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