Junior marketing executives and assistants typically report to a marketing manager or business development manager and help them develop and implement marketing strategies, advertising plans and promotional campaigns. Junior marketing executives conduct market research and monitor market trends. Other marketing and business development assistants use their research results to develop marketing strategies that create a favourable impression of a company's products or services among consumers.
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Junior marketing executives provide constructive and critical feedback on marketing plans and consumer-focused communication campaigns. They share their knowledge of prior marketing successes, sales figures and projections, consumer behaviour and buying patterns to aid marketing managers in assessing the viability of marketing strategies. At times, junior marketing executives develop fresh ideas for penetrating new markets and present them to senior management for consideration. Other tasks involve travel, such as attending or participating in conferences, product launches, marketing seminars and networking events.
The emerging use of technology for research, marketing, product promotions and advertising requires junior marketing executives to have advanced technical skills. They are also creative, highly motivated and have a high tolerance for stress. Marketing executives are able to communicate persuasively, both orally and in writing, and exercise tact and diplomacy in their dealings with managers, peers and consumers. Junior executives have excellent people skills and easily build rapport and establish relationships with other industry professionals and associates at client firms.
Although no universal education requirements exist for marketing jobs, many employers prefer applicants with university degrees and experience in related occupations. Candidates with a bachelor's or master’s degree in business administration and coursework or training in advertising, market research, sales and marketing, communication methods, technology, visual arts, art history and photography are highly preferred.
Junior marketing executives demonstrating leadership and business savvy are well poised for successful careers in the marketing industry. Marketing executives can fast-track their professional advancement by completing management training programmes or actively participating in seminars and conferences held by professional societies. Well-trained, experienced associates are typically promoted to senior positions within their own firm; others advance to executive leadership positions. Some marketing managers, who have extensive experience and sufficient capital, go on to start their own marketing agencies.
According to the graduate careers website Prospects UK, starting salaries for graduate trainees range from £18,000 to £25,500 per year, as of April 2014. The overall average salary for junior marketing roles is £21,461, with charities and financial services providing the higher earnings. Salary levels vary greatly depending on the sector but the average marketing manager is £37,305 per year while senior product and brand managers pull in an average salary of £48,296. The average salary for a marketing director is £77,799.
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