A promotions assistant is anyone who works in the marketing, advertising or sales departments of a company. Promotions assistants typically work in a support role, performing clerical duties such as routing phone calls, replying to e-mails, typing reports and filing invoices. At times, they will play a creative role by lending a hand in the company’s promotional campaigns.
Promotions assistants handle duties that may be considered mundane, but are important to their department’s success. They work in a wide array of industries and handle a variety of tasks, many of which can change on a daily basis. For instance, promotions assistants may handle client inquiries, take notes in staff meetings, maintain schedules and proof ads.
A promotions assistant must have strong written and verbal communication skills for many reasons, such as relaying important messages to superiors, dealing with co-workers and perhaps taking notes during promotions strategy sessions and meetings. She must have a firm grasp of her company's mission, and must work well independently or as a member of a team. She should be professional, highly organised, motivated, a capable problem solver and possess decent typing and filing abilities.
Most companies require candidates to at least a high school diploma or the equivalent. Promotions assistants aspiring to reach higher positions will likely need a college degree, with an emphasis on courses such as advertising, business, administration, communications and perhaps graphic design.
Jobs for administrative assistants in all fields were expected to increase by 11 per cent between 2008 and 2018, according to the U.S. Bureau of Labor Statistics (BLS). The BLS also expected the marketing and advertising industries to grow by 13 per cent during that same time frame. While no data is provided specific to promotions assistants, it is assumed their opportunities will grow along with the rest of the industry.
Promotions assistants earned a median wage of £8.90 per hour in February 2010, according to PayScale.com. Much of those earnings were based on the assistants experience, as well the industry in which she worked.