What Is Crunk Juice?

Written by jonathan reich
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What Is Crunk Juice?
Cognac is an ingredient in most crunk juice recipes. (cognac image by iMAGINE from Fotolia.com)

Crunk juice is a cocktail combining an energy drink and alcohol. The energy drink is usually Red Bull, and the alcohol is usually Hennessy brand cognac, but there are variations on this. It is associated with the subculture of hip-hop known as "Dirty South," centred on Atlanta and other Southern cities, and popularised by acts such as Lil Jon, Soulja Boy and Yung Joc.


Crunk juice is associated with, and was popularised by, the hip-hop group Lil Jon and the Eastside Boyz (sometimes the East Side Boys), who perform in the rap subgenre known as "crunk." This genre evolved in the South and is often said to derive from a combination of the words "crazy" and "drunk" or else "chronic" and "drunk," chronic being a term for marijuana.

Red Bull

Red Bull is the classic mixer for crunk juice; the ingredients which are intended to give the drinker extra energy (mostly sugar and caffeine) aid in energetic dancing, while the alcohol makes the dancing and the dancers wilder.

Crunk!!! Energy Drink

Lil Jon currently endorses his own energy drink, known as Crunk!!! This drink comes in a variety of flavours as well as a sugar-free version. Although Crunk!!! does not contain alcohol and is not explicitly marketed on its website as crunk juice, there is a section on the page called "crunk!!!tails" in which people are encouraged to submit their favourite alcoholic drink recipes featuring crunk!!!


"Crunk Juice" is also the name of a 2004 album by Lil Jon and the Eastside Boyz. "Crunk Juice" was the follow up album to their 2003 debut, "Kings of Crunk." The album received mixed reviews. The first track on the album is a song titled "Crunk Juice."

Basic Recipe

The basic recipe for crunk juice is 44.4ml. Hennesy cognac and one 236ml. can of Red Bull energy drink. These are shaken together with crushed ice and served. A pint glass may be easier to avoid spillage in a crowded club, but crunk style prefers that it be served in an unusually shaped glass or chalice.

Alternate Recipes

Instead of Red Bull, other energy drinks can be used, such as Crunk!!! A variant is to use unmixed soda syrup, especially Mountain Dew, because of its high levels of sugar and caffeine. Some recipes substitute vodka for the cognac, especially the high-end Grey Goose brand.

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