A fashion editor oversees the creation of fashion-related content for a media outlet such as a magazine, television programme or website. Under the guidance of the editor-in-chief, they are responsible for deciding the creative influence and direction that their departments will pursue during a given season or issue. Fashion editors for television and websites have similar responsibilities to those of fashion editors at a magazine.
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Fashion editors work with designers, merchandisers, photographers, stylists, models, writers and copy editors. Fashion editors for magazines report to the publication's editor in chief, while fashion editors for television report to the producer.
To stay informed of current and upcoming trends, fashion editors attend fashion shows, designer showcases and other events that showcase fashion. Each fashion editor must know the audience of his or her publication and choose content that will appeal to them. Fashion editors communicate with retailers to gather information on which trends sold well. This helps them to decide what to feature in the future. Some fashion editors specialise in a particular area of fashion, such as couture, accessories or fitness, which further focuses their research.
Each issue of a magazine takes months to produce. Fashion editors have many overlapping deadlines as they create multiple issues. After meeting with designers and choosing a theme, fashion editors plan and execute the fashion shoot, choose photos, approve the layout and add a narrative. Fashion editors for television and websites follow a similar process but do not work as far in advance. Sometimes they broadcast live fashion shows with narration.
Education and experience
Most fashion editors have bachelor of arts degrees in journalism, fashion design or merchandising. Many complete internships at fashion publications. Next, they may work as production assistants at television programmes or writers at magazines before being promoted to assistant editor or fashion editor.
Fashion editors must be creative and artistic. They must have excellent written and verbal communication skills. They must be able to lead large groups of people and co-ordinate the work of designers, photographers, writers and other editors. They must work well in fast-paced environments and be able to meet strict deadlines.
Although there are no specific statistics on fashion editors, the highest concentration of editing jobs in the UK is in London. As of 2014, the starting salary for a fashion editor of a national publication is around £30,000 per year, but salaries vary by media outlet and location.
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