Marketing coordinator job description

Written by ruth pankratz
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Marketing coordinator job description
A marketing coordinator should have strong communication skills and business knowledge. (John Rowley/Photodisc/Getty Images)

A marketing coordinator position is a great way to enter the marketing field. Because most companies have a need to educate, communicate and inform prospects and customers about services and products, marketing tends to be a standard business department in various industries. The job of a marketing coordinator includes some specific educational expectations and responsibilities.

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Job Description

Marketing coordinators successfully assist the marketing team with various tasks such as collateral development, customer satisfaction analysis, sales programs, product development and service programs. Candidates should be able to multitask, have strong communication skills and business knowledge. Marketing and sales awareness and experience can be helpful, and for some companies, will be required. The marketing coordinator professional will be expected to assist with and deliver marketing information in a timely manner on behalf of the marketing department.

Knowledge, Skills and Abilities

The marketing coordinator position can be considered an entry-level or professional position depending on the company. Some knowledge in marketing may be required such as field experience, methods for promoting and selling services and products; and effective communication techniques. Candidates should have business knowledge and some customer service skills.

Required communications skills are comprised of written, verbal and presentation capabilities. Additional skills may include the ability to actively listen, use logic to identify strengths, weaknesses and solutions.

The ability to speak clearly in order to effectively communicate and actively listen is essential when working in the marketing field. Other abilities include competent oral and written comprehension and expression.

Qualified Candidates

A degree in marketing can provide marketing coordinator candidates with methods, tools and techniques necessary in order to obtain company goals and objectives. Marketing and sales experience also can provide business knowledge and understanding which are critical to assisting with business strategies. Some marketing coordinator positions require only organizational and multitasking skills and will provide training for the right candidate. Companies vary on candidate qualifications based on their business needs.

Marketing Associations

A marketing professional has many resources and associations available that can enrich a career in the marketing field. To learn about marketing associations in a specific region, use a search engine with the key words “marketing” and “association”. Marketing associations such as the American Marketing Association provides educational and informational opportunities for marketing professionals. Additional marketing resources can be located at higher education institutes and by search engine inquiries.

Job Hunting Tips

Marketing can be a competitive field, therefore the following suggestions may help a candidate provide a more professional presentation when job hunting. Review your resume carefully to make sure skills and abilities match the job needs. If a resume and/or cover letter need some polish, consider getting a professional company to rework the resume and/or cover letter. Network in business and marketing associations. Also be sure to be prepared for a professional interview with knowledge about the specific company, its products and services.

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