History of the Mercedes Emblem

Written by ryan calhoun
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History of the Mercedes Emblem
(Mercedes-Benz, Mercedes.Seoski-Turizam.net)

Mercedes-Benz, one of the largest and most well-known car manufacturers, has a long history behind it, including the creation of its distinctive logo. The story dates back to 1926, when Emil Jellinek, Gottlieb Daimler and Carl Benz founded the car company.

The Emblem

The Mercedes-Benz logo is trademarked by the three-point star, which you will find on all Mercedes-Benz vehicles. It is said that the logo is supposed to symbolise Daimler's ambition of universal motorisation--"on land, on water and in the air."

History of the Mercedes Emblem
Mercedes Emblem


The name Mercedes-Benz was derived from combining the name of Jellinek's daughter Mercedes and Carl Benz's former company, Benz & Cie. Jellinek originally had created a car in 1900 called Mercedes. When he joined forces with Daimler's DMG (Daimler-Motoren-Gesellschaft) and Benz's company, they came to be known as Mercedes-Benz.

History of the Mercedes Emblem
Gottlieb Daimler (left) Carl Benz (right)

The Three-Point Star

The logo originally was a four-point star. In 1909, both a three-point and a four-point star were registered as company trademarks and legally protected; however, since 1910, only the three-point star has been used.

Different Emblems

While in use since 1910, there have been many variations of the Mercedes-Benz logo. These variations include: a circle around the logo; the words "Mercedes-Benz" embedded in a circle around the logo; and a raised three-point star without a circle around it.

History of the Mercedes Emblem
Different emblems

The Car

Today, the Mercedes-Benz brand is synonymous with luxury. The easily recognisable emblem signifies superiority to other cars on the road.

History of the Mercedes Emblem

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