History of the Mercedes Emblem

Written by ryan calhoun
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History of the Mercedes Emblem
(Mercedes-Benz, Mercedes.Seoski-Turizam.net)

Mercedes-Benz, one of the largest and most well-known car manufacturers, has a long history behind it, including the creation of its distinctive logo. The story dates back to 1926, when Emil Jellinek, Gottlieb Daimler and Carl Benz founded the car company.

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The Emblem

The Mercedes-Benz logo is trademarked by the three-point star, which you will find on all Mercedes-Benz vehicles. It is said that the logo is supposed to symbolise Daimler's ambition of universal motorisation--"on land, on water and in the air."

History of the Mercedes Emblem
Mercedes Emblem

Mercedes-Benz

The name Mercedes-Benz was derived from combining the name of Jellinek's daughter Mercedes and Carl Benz's former company, Benz & Cie. Jellinek originally had created a car in 1900 called Mercedes. When he joined forces with Daimler's DMG (Daimler-Motoren-Gesellschaft) and Benz's company, they came to be known as Mercedes-Benz.

History of the Mercedes Emblem
Gottlieb Daimler (left) Carl Benz (right)

The Three-Point Star

The logo originally was a four-point star. In 1909, both a three-point and a four-point star were registered as company trademarks and legally protected; however, since 1910, only the three-point star has been used.

Different Emblems

While in use since 1910, there have been many variations of the Mercedes-Benz logo. These variations include: a circle around the logo; the words "Mercedes-Benz" embedded in a circle around the logo; and a raised three-point star without a circle around it.

History of the Mercedes Emblem
Different emblems

The Car

Today, the Mercedes-Benz brand is synonymous with luxury. The easily recognisable emblem signifies superiority to other cars on the road.

History of the Mercedes Emblem

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