Snickers is a delicious chocolate bar made by the Mars company consisting of peanuts, nougat and caramel with an outer layer of milk chocolate. It was first introduced in 1930, nearly a decade after the Mars company's first chocolate bar, the Milky Way, which Frank Mars developed as a snack version of the chocolate beverages that were popular in the early 20th century.
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Origins of Snickers
Frank and Ethel Mars apparently named this chocolate bar after their horse. A snickers bar was sold for a nickel at this time. In 1949, the Snickers brand became the official sponsor of The Howdy Doody Show. The Snickers bar is the most popular selling chocolate bar in the world. Over 15 million Snickers bars are manufactured every day, resulting in an annual profit for Mars of about £1.3 billion.
Snacklish Advertising Campaigns
Snickers has always been at the forefront of advertising. In 2008, Snickers was criticised by The Human Rights Campaign for an ad featuring Mr. T that was deemed homophobic. Snickers immediately pulled the ad globally. One ad campaign, based on an invented language called "Snacklish," involves linguistic puns appearing on the Snickers label, like the ad featured on NYC taxicabs reading "Snaxi" or the poster "Get a Degree in Snackanomics."
Nutritional Information About Snickers
A traditional size Snickers chocolate bar (56.7gr) contains 266 calories, 98 calories from fat. A Snickers contains 11 grams of fat, 130 mg. of sodium, 8 mg. of cholesterol, 37 grams total carbohydrates, and 5 grams of protein.
Varieties of Snickers Bars
In addition to the traditional milk chocolate Snickers bar, Mars also makes a dark chocolate variety, as well as Snickers Almond, Snickers Marathon Energy Bar, Snickers Dark, and Snickers Charged, which contains caffeine, taurine, and B vitamins. The Snickers "fun size" was first sold in 1968. Snickers is also available as an ice cream flavour, and many people eat deep-fried Snickers bars.
Additional Products by Mars Inc.
In addition to the Snickers line, Mars Inc. produces M&M candy, the Milky Way bar, Uncle Ben's Rice, Sheba, Pedigree, and Whiskas.
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